Hello!

I’m a lifelong athlete,

digital strategist,

coach, author, and

former professional

sports & live

entertainment executive.

Before establishing my private practice, I built a 20-season career in the National Basketball Association, specializing in digital strategy, integrated communications, content creation, and esports management. 

Best known for my 19-year tenure as a front-office leader with the Sacramento Kings, my teams developed culturally resonant campaigns at the intersection of emerging media, technology, sports, and entertainment.

My strategic initiatives were instrumental in driving massive organizational growth, directly contributing to:

• The Sacramento Kings being named Fast Company’s "Most Innovative Company in Sports" and the NBA's "Team of the Year."

• Generating $400 million in annual revenue and a $4 billion increase in enterprise value.

• Building and scaling multiple global brand digital ecosystems, fostering millions of followers.

• Producing content that generated hundreds of millions of global views, earning features across ESPN, CNN, Sports Illustrated, Complex, and NBC Sports.

Early in my career, I honed my craft interviewing NBA stars and Hall of Famers, including Kevin Garnett, Steve Nash, Yao Ming, Kobe Bryant, Chris Webber, and more.

Prior to my work in Sacramento, I began my professional sports run in broadcast and online production during a rookie campaign with the Phoenix Suns and Mercury.

My fondness for studying the human experience led to a Bachelor of Arts in Psychology from the University of Arizona, where I also spent a semester abroad at the University of Newcastle in New South Wales, Australia.

Growing up in Minnesota, I learned the value of a strong work ethic, collaboration, and accountability playing team sports and holding several seasonal part-time jobs.

Today, as an entrepreneur, a partner, and a father of three, my professional and personal endeavors are anchored by three core pillars: integrity, inspiration, and impact.